Freakonomics: A Rogue Economist Explores the Hidden Side of Everything

A thought-provoking book that challenges readers to think differently about the world. The explosive best seller's chapter on real estate exposed something most sellers have felt for years. Agents behave differently when they sell their own homes. They take their time. They hold out for better offers. They do not panic when week six hits. And there is a simple reason for it.

When agents sell their own property, they know the payoff is worth the wait. But when they represent a homeowner, the incentives shift. And that shift affects pricing, timing and strategy far more than most people realize.

After studying hundreds of Denver listings, a clear pattern appears. Very few homes last more than 60 days on the market even when the seller signed a six month listing agreement. That is not because the market magically solves everything in eight weeks. It is because homeowners lose patience long before the agreement expires. Once confidence slips, frustration rises and sometimes the seller cancels and fires their agent.

Here is the part no one talks about. Most agents fear getting fired more than they value squeezing out the highest price possible. So they price cautiously, chase the first good enough offer and avoid tough conversations about value and presentation.

It is not dishonesty. It is human nature.

Meanwhile, when agents sell their own homes, that fear disappears. They can afford to be patient and that patience pays. Their homes stay on the market longer and sell for more. They give themselves the strategy they rarely give their clients.

Where Dolby Haas Is Different

At Dolby Haas, everything we do is designed to eliminate that fear-driven rush. Our pricing and marketing system focuses on one goal: getting you the highest number the market can realistically deliver.

Our signature pre-marketing program exposes your home on Zillow, Realtor.com and hundreds of portals before the MLS clock starts. This lets us test pricing, measure real buyer behavior and build demand without adding a single day to your recorded market time.

By the time your home goes live in the MLS, it already has momentum, visibility and a proven pricing strategy.

No guesswork. No stale listing. No panic at week six.

Proof the Strategy Works

This is not theory. It is a documented track record.

• Sold hundreds of homes that other brokers could not sell
• Secured record-breaking prices in dozens of neighborhoods even in strong markets where everything else sold easily
• Consistently outperformed neighborhood averages using patience, timing and real buyer behavior

When a home sits unsold with another agent, we see an opportunity because the data already tells us what the market rejected. When a home is in a hot neighborhood, we push the ceiling higher.

Our results prove what Freakonomics hinted at. Patience combined with strategy consistently outperforms fear and speed.

We Market Every Home Like its Ours with Patience & Persistence

Our philosophy is simple.

• We focus on top dollar, not fast closings.
• We measure buyer behavior and respond to it.
• We use pre-marketing to turn time into an advantage.
• We give your home the same patience agents reserve for their own properties, without risking a stale MLS listing.

That is why our sellers win. And that is why our approach works in any market.