A simple guide for homes sellers. 

CANCEL ANYTIME GUARANTEE

You stay in control. Our listing agreement can be canceled at any time before you are under contract. Guaranteed.

• No lock-in.

• No pressure.

• No cancellation fee.
  Applies before a fully executed purchase contract. Terms confirmed in writing.

QUICK SUMMARY

• Launch smart, learn fast, protect price.

• We pre-market quietly outside the local MLS, then go live only when the data says you will win.

• Outcome: fewer days on market, stronger offers, cleaner appraisals.

• Cancel Anytime Guarantee is in writing on every listing.

WHY LISTINGS GET STIGMATIZED

Buyers watch “days on market.” When that number climbs, a home can feel stale. Public price cuts invite low offers and tougher negotiations. The fix is simple: avoid building public history until you know what buyers will pay.

THE FIX: PRE-MARKETING (OUTSIDE THE LOCAL MLS)

We introduce your property on the wider internet first. This lets us test price, message, and media without creating public MLS days or visible price changes.

Why it works:

• Fresh listings command attention. Your MLS debut stays fresh.

• Real-time signals replace guesswork.

• You keep leverage during inspection, appraisal, and timing.

What this protects:

• Your price: anchored to real buyer behavior.

• Your momentum: launch the MLS with confidence.

• Your leverage: fewer signals that say “wait, they might cut.”

THE SIGNALS WE WATCH

• Views, save and share rates on portals

• Click-through to showing requests

• Time on page for photos, 3D, floor plans

• Message quality from inquiries and comments
  When the signals say “go,” we launch to the MLS quickly and cleanly.

PRICING WITH CONFIDENCE

Most sellers start too high or too low, then chase the market. We do the opposite. We test first, learn fast, and publish a number buyers will fight for. That is how you avoid stigma and keep control of the timeline.

ONE-COMMISSION PATHWAYS

Our approach creates multiple ways to reduce total commission expense.

• We bring the buyer (no other agent): listing side ~3% total.

• You bring the buyer + contract-to-close only: ~1% listing side.

• You bring the buyer and need no help: 0% to us.

• If a buyer’s agent is involved: our side ~3%. Buyer side is negotiable typically less than 5.8% Total.
  Note: illustrative examples. All terms are negotiable and confirmed in writing for your situation.

MEDIA THAT MOVES BUYERS

• Magazine-quality photos with the right lead image and story order

• Aerials that show lot, street, trails, parks, views

• Interactive 3D and measured floor plans for confident decisions

• Short-form video and reels to increase clicks and showings
  Consistency matters. We control the order, the hero image, and the narrative each asset tells.

WHEN WE HIT THE MLS

We go live when three things line up:

1. Buyer activity is strong

2. Feedback matches our target price

3. Your timeline says “now”
   That is how you get quick showings, clean offers, and fewer surprises.

NEXT STEPS

1. Property Tour, Consult and Media Plan

2. Quiet pre-marketing and data review

3. MLS launch with the right price and presentation

CONTACT

Questions or ready to start?

• Call 720-515-1802

• Email [email protected]

Dolby Haas Real Estate Solutions. We show homes seven days a week.