About Me

My name is Grant Dolby, co-founder of Dolby Haas Real Estate Solutions, and I have spent decades helping sellers in Evergreen achieve exceptional results, even in challenging markets and with properties that previously failed to sell.

I began my career in 1987 selling HUD foreclosures in one of the toughest economies in the country. By age 30, I was running real estate offices for Coldwell Banker. A decade later, Keller Williams recruited me to turn around their struggling Highlands Ranch office. Within 36 months, I built it into one of the top-producing brokerages in the nation with nearly 300 agents and roughly 100 closings a month. Years later, I partnered with Phil Haas at RE/MAX Masters in the Denver Tech Center, where our team became #1 in the top-producing RE/MAX office in North America.

Today, as an independent brokerage, we specialize in problem-solving, precision pricing, and marketing execution for upper tier homes that consistently outperforms the market. We are also the team known for our Cancel Anytime Guarantee, because great service shouldn’t require handcuffs.

How We Position Your Home for Maximum Success

Your home requires more than a standard MLS entry. This property needs strategy, interpretation, and controlled exposure not guesswork. My system is designed for homes just like yours: architecturally compelling, unique to their setting, and highly sensitive to pricing and presentation.

Below is the exact process we’ll use:

Why Your Previous Listing Didn’t Sell

After reviewing the prior MLS history and 232 days on market, the story is very clear:

This home didn’t fail because of the property. It failed because of the launch.

Here’s what went wrong:

• Momentum died early. Evergreen luxury buyers expect a curated rollout, not a passive MLS upload.
• The marketing line was too thin. High-end buyers need sequencing: teasers, pre-market buzz, timing, storytelling, and sustained presence.
• No test-marketing. They priced at $2.999M without running a buyer-response test to confirm the number.
• Presentation didn’t match the price point. Modern homes in this range need magazine-grade media, architectural storytelling, and strong digital targeting.
• No repositioning over 232 days. You never outrun days-on-market in luxury you remove them.

Your home is a three-million-dollar home.
It simply wasn’t marketed like one.

3. What Makes This Property Stand Out

Your home isn’t ordinary and the market needs to see that clearly.

Key differentiators:

• Modern custom construction (2014) with structural steel
• Nearly 4,000 finished square feet
• Private 5.6-acre setting framed by aspen and pine
• Oversized 4-car garage with heated office + yoga studio
• Walk-out basement with entertainment layout
• Architectural windows and contemporary lines rarely seen in Evergreen
• High ceilings, quartz, wet bar, and multiple fireplaces
• Close-in location with county-maintained roads
• A home that photographs like a magazine and lives like a retreat

These are the features that drove the adjusted-value comps into the $3.0M+ range.

Now we need to make buyers see it.

4. My Marketing System (and How We Reset the Narrative)

A. Pre-Marketing / Off-MLS Launch

This is the step most agents skip. It’s also the reason we consistently sell homes that other brokers fail to move.

Before the property ever touches the MLS, we syndicate the listing to the major national and consumer-facing real estate portals buyers actually use:

• Zillow (top buyer traffic in Colorado)
• Realtor.com
• Homes.com
• Redfin
• Luxury Presence distribution (DenverSeek.com & DolbyHaas.com)

This lets us quietly test:

• Buyer views
• Saves
• Inquiries
• Showing requests
• Property popularity vs. competing listings

We learn exactly where buyers see value, before we go live.

This prevents overpricing, underpricing, and stale listings. It’s the Dolby Haas signature method.

B. Social Media Targeting

We build an aggressive, layered campaign targeting:

• Denver Metro high-income buyers
• Relocation buyers coming from CA, WA, TX, FL
• Evergreen/Conifer move-ups
• Contact lists of buyers who have viewed similar modern mountain homes
• Retargeting traffic from DenverSeek.com

Your home gets distributed across:

• Facebook
• Instagram
• YouTube
• Google Display
• Luxury Lifestyle channels

The message is consistent, the creative is sharp, and the momentum is real.

C. Broker-to-Broker Promotion

Luxury homes often sell through professional networks.

We push your home directly to:

• KW Luxury
• RE/MAX Collection
• Coldwell Banker Global Luxury
• Compass high-end channels
• Mountain property specialists
• Denver Metro luxury groups
• Evergreen + Conifer agent circles

This ensures every powerful agent in the region knows about your home.

D. Weekly Analytics & Adjustments

You won’t be guessing where you stand.
You’ll get weekly reporting on:

• Zillow views, saves, and buyer behavior
• ShowingTime data
• Click-through rates
• Web traffic
• Lead inquiries
• Agent feedback
• Heat maps comparing you vs. local luxury inventory

We refine pricing and presentation based on real-world buyer behavior, not wishful thinking.

5. Proof of Performance (We have numerous recording sales in Evergreen/Conifer as proof of concept) 

“In 2022, 28800 Stonecrop Trail closed at $2.7 million, one of the highest prices ever paid in Conifer. Most homes in the area were selling for a fraction of that. The difference was a combination of product, presentation, and precise pricing. When we bring that same level of strategy to your home, we are not just trying to ‘get it sold.’ We are aiming to put you at the top of the market for your price range and property type.”

6. Pricing Strategy for 32651 Buffalo Creek Road

Your adjusted-value comps put this home in the $3.05M ± $100K range.

Recommended Strategic Positioning

• Test-Market Range: $2.95M – $3.10M
• MLS List Price: $2.99M
• Psychology: Under the $3M threshold while protecting your adjusted value
• Goal: Let buyer traffic confirm whether we push into $3.1M territory or pull back slightly

7. Next Steps

1. Professional photography & twilight session
2. Aerial drone package
3. Guided video tour
4. Pre-market syndication 
5. Launch sequence and agent preview
6. Full MLS release timed with highest buyer activity
7. Weekly reporting and real-time adjustments

This is how you sell a $3M home, not by hoping, but by controlling the narrative.

Next Steps

If you’re open to discussing the path forward, I’d be happy to walk you through:

• A pricing roadmap
• A pre-marketing timeline
• Recommendations for small, high-ROI improvements
• A realistic buyer profile and demand analysis
• A simple forecast of outcomes based on today’s market

You don’t need to commit, the first step is simply a conversation.

I'm here when you're ready.

Grant Dolby
Dolby Haas Real Estate Solutions
720-515-1820
[email protected]