Brief: 2111 W 80th Ave, Denver CO 80221

1. Property Snapshot

• 5 bedrooms, 2 bathrooms • 1,944 total sq ft (972 up / 972 down), finished basement
• Built in 1963 with mid‑1990s style kitchen and mixed flooring • One‑car attached garage, 6,300 sq ft lot
• Clean, functional home with partially updated features but dated styling

2. Recent Listing History

• Listed May–Oct 2025, originally at $535,000, reduced to $515,000 • 76 days on market — withdrawn once, then expired
• Market clearly rejected the price due to condition vs. renovated comps • Prior sale: $432,000 in Nov 2023

3. What the Market Data Says

• CoreLogic RealAVM: approx. $490,300 (range $453K–$527K)
• Renovated area homes sell $525K–$550K — these feature updated kitchens, modern baths, windows, finishes, and stronger curb appeal • Mid‑range comparable sales ($460K–$490K) are closest matches to subject • Subject property aligns with the high‑$400s category based on condition

4. Why the Previous Listing Failed

• Price was inconsistent with condition; home was marketed like a renovated property • Mixed vintage finishes (1990s kitchen, older windows, original trim) • Poor seasonal timing (summer inventory peak) • No pre‑marketing strategy, weak buyer momentum, and accumulating DOM • Income‑potential claim inflated expectations but did not match appraiser standards

5. My Strategy to Sell This Home Successfully

• Execute Pre‑Marketing Program — testing price and demand without accumulating MLS days
• Launch on platforms like Zillow, Realtor.com, Homes.com and RedFin before MLS entry
• Use professional media: elevated photography, marketing copy, and targeted exposure
• Position the home at the top of its true value range, not the renovated tier
• Leverage Q1 timing, when inventory is low and buyer motivation spikes

6. Expected Market Positioning

• Realistic: $475,000–$500,000
• Optimistic (with strong pre‑marketing + Q1 launch): up to $505,000
• Pricing above $510,000 has already been rejected by the marketplace

7. About Grant Dolby & Dolby Haas Real Estate Solutions

• 35 years in real estate with one of the largest brokerage operations in North America
• Specialist in valuation, pricing strategy, and selling homes that previously failed to sell
• Proven system: pre‑marketing, pricing precision, negotiation expertise, and high‑conversion online presentation
• Record-setting successes including Ottawa Dr and numerous expired/withdrawn relaunches

8. What Happens Next

• I prepare a customized launch plan and recommended pricing strategy
• We finalize the media package and pre‑marketing calendar
• We enter the MLS only after demand has been tested and momentum established
• My goal: sell faster, for more, with far less risk of another failed listing

A. Pre-Marketing That Builds Interest Before the Home Ever Hits the MLS

Before we activate your listing in the MLS, I run a full pre-marketing campaign across the major consumer real estate sites buyers already know and trust. This gives us real-time feedback on pricing, buyer demand, and traffic — without accumulating Days on Market.

Key Points

• Exposure on Zillow, Realtor.com, Homes.com, and other top national sites

• Test price and demand before the MLS locks you into a public CDOM number

• Early buyer inquiries that help us determine the right launch strategy

• Avoid the “stale listing” problem that hurt your previous attempt

• Smart positioning so we hit the market with momentum, not guesswork

B. High-Impact Presentation + Social Media Promotion

A clean, well-presented home performs significantly better online — especially when paired with a modern media package and targeted distribution. I combine professional presentation with real social media exposure to get your home in front of the right buyers fast.

Key Points

• Premium photography and elevated presentation that stands out

• Listing remarks written to highlight features buyers actually search for

• Paid and organic social media pushes across Facebook, Instagram, and YouTube

• Exposure through my network of engaged local followers and community groups

• Consistent branding and messaging that positions your home as “best value” in the area

C. Broker-to-Broker Outreach + Real-Time Performance Analytics

Once we launch, I don’t just sit back and wait for something to happen. I drive visibility through agent networks and track how buyers are interacting with your home every single day. This lets us make informed decisions instead of emotional ones.

Key Points

• Direct outreach to top agents working with buyers in your price range

• Promotion through private broker groups and agent-only platforms

• Daily monitoring of critical signals like:

  • Views

  • Saves

  • Showing requests

  • Call/text inquiries

  • Open house traffic

  • Overall popularity vs. nearby homes

• Weekly feedback reports so you always know what the market is saying

• Rapid adjustments when the data suggests an opportunity or a risk