Description

About Me

My name is Grant Dolby, co-founder of Dolby Haas Real Estate Solutions. I live in Evergreen and specialize in selling homes that require more than a standard approach, especially properties that are unique, higher-end, or have not responded to traditional marketing.

I began my career in 1987, selling HUD foreclosures in one of the toughest real estate markets in the country. By age 30, I was running real estate offices for Coldwell Banker. A decade later, Keller Williams recruited me to turn around a struggling Highlands Ranch office. Within 36 months, I built it into one of the top-producing brokerages in the nation, with nearly 300 agents and roughly 100 closings per month.

Years later, I partnered with Phil Haas at RE/MAX Masters in the Denver Tech Center, where our team became #1 in what was then the top-producing RE/MAX office in North America.

Today, as an independent brokerage, we focus on problem-solving, precision pricing, and disciplined marketing execution for upper-tier homes. We are also known for our Cancel Anytime Guarantee, because great service should be earned every day, not enforced by a contract.

How We Position Your Home for Maximum Success

Your home requires more than a standard MLS entry. Properties like this demand strategy, interpretation, and controlled exposure, not guesswork.

Our system is built for homes that are architecturally distinct, unique to their setting, and highly sensitive to pricing and presentation. The goal is simple: create clarity for buyers and confidence in value, early.

Below is the exact framework we use.

Why Listings Like This Often Don’t Sell

Most homes don’t fail because of the property. They fail because of the launch.

Common breakdowns we see:

• Momentum dies early. Luxury buyers expect a curated rollout, not a passive MLS upload.
• The marketing story is too thin. High-end buyers need sequencing: pre-launch, timing, narrative, and sustained presence.
• Presentation doesn’t justify the price. Modern and upper-tier homes require magazine-grade media and architectural storytelling.
• Days on Market becomes the story. In this segment, you don’t outrun DOM, you remove it through proper positioning.

Fixing this requires a reset, not more time.

What Makes a Property Like Yours Stand Out

If a home isn’t ordinary, the market needs to understand why immediately.

Key differentiators we highlight:

• Architectural and construction quality
• Total finished square footage framed as lifestyle value
• The setting and how it enhances daily living
• A home that photographs like a magazine and lives like a retreat
• Clear decision tools that help buyers justify value quickly

Our job is to make the right buyer “get it” within the first few seconds.

Our Marketing System (How We Reset the Narrative)

A) Pre-Marketing / Off-MLS Launch

This is the step most agents skip, and the reason many listings go stale.

Before the home ever appears in the MLS, we syndicate strategically to the platforms buyers actually use:

• Zillow
• Realtor.com
• Homes.com
• Redfin
• Luxury Presence distribution (DenverSeek.com and DolbyHaas.com)

We quietly test real buyer behavior:

• Views and saves
• Inquiries and showing requests
• Engagement relative to competing listings

This tells us where the market sees value before Days on Market begins to work against you. It prevents overpricing, underpricing, and missed timing.

B) Social Media Targeting

We build a layered campaign aimed at:

• Denver Metro high-income buyers
• Relocation buyers (CA, WA, TX, FL)
• Evergreen and Conifer move-up buyers
• Buyers actively viewing similar homes
• Retargeting traffic from our property pages

Your home is distributed across Facebook, Instagram, YouTube, Google Display, and luxury lifestyle channels with consistent messaging and sharp creative.

C) Broker-to-Broker Promotion

Many upper-tier homes sell through professional networks.

We push directly into:

• KW Luxury
• RE/MAX Collection
• Coldwell Banker Global Luxury
• Compass luxury channels
• Mountain property specialists
• Denver Metro and Evergreen/Conifer agent circles

This ensures every capable agent with a qualified buyer knows about your home early.

D) Weekly Analytics & Adjustments

You’ll never be guessing.

We provide weekly reporting on:

• Buyer views and saves
• Showing activity
• Click-through and web traffic
• Buyer and agent feedback
• Comparative heat-map data against local inventory

Pricing and presentation decisions are made using real buyer behavior, not opinion.

Proof of Performance

We have numerous record-setting sales throughout Evergreen and Conifer that demonstrate this system works.

In 2022, 28800 Stonecrop Trail closed at $2.7M, one of the highest prices ever paid in Conifer at the time. Most nearby homes were selling for far less. The difference was a combination of product, presentation, sharp messaging, and precise pricing.

When we bring that same discipline to your home, we’re not just trying to get it sold. We’re working to place it at the top of its market segment.

Pricing Strategy

Pricing is not a number, it’s a demand strategy.

Our approach focuses on:

• Strategic test-market positioning, not “prove me wrong” pricing
• Buyer psychology around key thresholds
• Letting early buyer traffic confirm value while momentum is highest

Next Steps

• Professional photography and twilight imagery
• Aerial drone package
• Guided video tour
• Pre-market syndication
• Launch sequencing and agent preview
• Full MLS release timed for peak buyer activity
• Weekly reporting and real-time adjustments

This is how you sell a high-value home: by controlling the narrative, not hoping for the best.

If You’re Open to a Conversation

I’d be happy to walk you through:

• A pricing roadmap
• A pre-marketing timeline
• High-ROI improvement recommendations
• A realistic buyer profile and demand analysis
• A forecast of outcomes based on today’s market

No obligation. The first step is simply a meeting and a conversation.

Grant Dolby
Dolby Haas Real Estate Solutions

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