Marcus & Gayle,
We met before your home was listed, and I appreciated the opportunity to walk the property and talk through its potential. Since then, the home has been on the market and—despite strong fundamentals—it hasn’t connected with buyers the way it should have.
That situation is familiar territory for me.
Over the course of my career, I’ve sold hundreds of homes other agents couldn’t—including mountain, Evergreen, and Conifer properties that stalled, expired, or never gained traction under prior brokers. When a home like yours doesn’t sell, it’s rarely the property. It’s almost always the launch, the data story, or the positioning.
One detail from your prior listing highlights the larger issue.
A Key Missed Opportunity in the Prior Strategy
Your previous listing treated the ADU square footage separately from the home’s primary living area. While that may seem conservative, in practice it often works against the seller.
Most appraisers do include finished, functional ADU square footage in their overall valuation analysis when it’s legal and contributory—as yours is. By separating it, the listing understated the home’s usable square footage in buyer searches, price-per-square-foot comparisons, and automated valuation models.
In simple terms:
buyers were comparing your home as smaller than it actually is.
That can materially suppress interest online, where first impressions are driven by numbers, filters, and perceived value. It’s a small decision with an outsized impact—and it’s one example of why unique mountain homes require a more deliberate strategy.
Why the Previous Listing Didn’t Sell
Most homes don’t fail because of the property.
They fail because of the launch.
Here’s what typically goes wrong with higher-end and mountain listings:
Once that early window closes, price reductions alone don’t solve the problem. The story has to be reset.
That’s what we do.
About Me
I’ve spent decades helping Morrison Evergreen and Conifer sellers achieve exceptional outcomes, and I’m best known for one thing: selling homes other agents couldn’t.
I began my career in 1987 selling HUD foreclosures in one of the toughest economies in the country. By age 30, I was running real estate offices for Coldwell Banker. Later, Keller Williams recruited me to turn around a failing Highlands Ranch office, which I built into one of the top-producing brokerages in the nation.
Today, as an independent brokerage, we specialize in problem-solving, precision pricing, and controlled marketing execution for upper-tier homes, with a long track record of record-breaking sales in Evergreen and Conifer. We’re also known for our Cancel Anytime Guarantee, because great service shouldn’t require handcuffs.
How We Would Re-Position Your Home
Your property doesn’t need more exposure.
It needs better sequencing, better data, and better interpretation.
1. Correct the Data Story
2. Pre-Marketing / Off-MLS Reset
Before the MLS, we quietly syndicate to the platforms buyers actually use:
This allows us to test:
We learn where buyers see value before committing to a full relaunch. This prevents overpricing, underpricing, and another stale run. It’s a step most agents skip—and it’s the Dolby Haas signature method.
3. Precision Buyer Targeting
We build layered campaigns targeting:
Distribution includes Facebook, Instagram, YouTube, Google Display, and luxury lifestyle channels, with retargeting layered in. No guesswork. No wasted spend.
4. Broker-to-Broker Exposure
Many luxury and mountain homes sell through professional networks. We push directly to:
If the right buyer has an agent, that agent will know this home.
5. Weekly Analytics & Adjustments
You won’t be guessing where you stand.
You’ll receive weekly reporting on:
We adjust based on real buyer response, not hope.
Proof of Performance
We have a long history of record-setting sales in the mountains in Evergreen and Conifer, including homes other agents were unable to sell. One example: 28800 Stonecrop Trail, which closed at $2.7M—one of the highest prices ever paid in Conifer at the time.
1564 Steamboat Court | Evergreen, CO
In spring 2022, 1564 Steamboat Court was listed by another broker and canceled after just three weeks due to a lack of activity.
The home was entirely original 1990s finish with no meaningful updates or upgrades, which made the launch and pricing strategy critical.
We stepped in, repositioned the property, executed a clean relaunch, and it sold readily. The result was one of the highest prices ever paid in Evergreen for a home of that vintage without updates or remodels.
This is what we do: when a home doesn’t sell the first time, we don’t guess. We reset the strategy and get it to the finish line.
https://denverseek.com/properties/1564-steamboat-ct-evergreen-co-us-80439-3458866
That result wasn’t luck. It was the product of strategy, presentation, and precise pricing. That same framework is what I would apply here.
Next Steps (If You’re Open)
If you’d like, I’m happy to walk you through:
No obligation. No pressure.
Just a smart second look.
I’m here when you’re ready.
Grant Dolby
Dolby Haas Real Estate Solutions
Estimate your monthly mortgage payment, including the principal and interest, property taxes, and HOA. Adjust the values to generate a more accurate rate.
Dolby Haas has established a reputation for outstanding performance including several recording-breaking sales from Northern Colorado Springs, Evergreen, Greater Denver, and Broomfield. Contact him today!