Description

6804 County Rd 98, Florissant, CO 80816

Tonja & Dave Doty

About Me

My name is Grant Dolby, co-founder of Dolby Haas Real Estate Solutions, and I’ve spent decades helping Colorado sellers achieve exceptional results, especially with properties that didn’t sell the first time.

I began my career in 1987 selling HUD foreclosures in one of the toughest economies in the country. By age 30, I was running real estate offices for Coldwell Banker. A decade later, Keller Williams recruited me to turn around their struggling Highlands Ranch office. Within 36 months, I built it into one of the top-producing brokerages in the nation, with nearly 300 agents and roughly 100 closings per month. Years later, I partnered with Phil Haas at RE/MAX Masters in the Denver Tech Center, where our team became #1 in what was then the top-producing RE/MAX office in North America.

Today, as an independent brokerage, we specialize in problem-solving, precision pricing, and strategic marketing execution for distinctive properties across Colorado’s Front Range and mountain communities. We’re also known for our Cancel Anytime Guarantee, because great service shouldn’t require handcuffs.

How We Position Your Home for Maximum Success

Your property requires more than a standard MLS entry.

This is a rare lakefront property in Colorado, and that alone makes it an outlier. Homes like this don’t sell through generic marketing or passive exposure. They require strategy, interpretation, and controlled rollout, not guesswork.

Our system is designed specifically for homes like yours:
unique to their setting, emotionally driven, and highly sensitive to timing, pricing psychology, and presentation.

Below is the exact process we use.

Why the Previous Listing Didn’t Sell

Most properties don’t fail because of the home.
They fail because of the launch.

Lakefront property in Colorado is exceptionally rare. Given that scarcity, I would normally expect strong inquiry and showing activity. When that doesn’t happen, it’s a signal that something broke down in exposure, positioning, or timing, not demand.

Here’s what commonly goes wrong:

• Momentum dies early. Unique homes need a curated rollout. A quiet MLS upload with no pre-launch momentum puts the listing behind the curve immediately.
• The marketing line was too thin. High-end and lifestyle buyers need sequencing: pre-market buzz, storytelling, timing, and sustained visibility.
• Presentation didn’t fully sell the lifestyle. Lakefront buyers aren’t just buying a house; they’re buying access, rarity, and experience.
• No true repositioning over time. In upper-tier and lifestyle markets, you don’t outrun days-on-market. You remove them by resetting the narrative.

Before any relaunch, we assign a local agent preview to evaluate buyer perception on the ground. That eliminates assumptions and tells us exactly what needs to be corrected.

What Makes This Property Stand Out

If a home isn’t ordinary, the market needs to see that clearly and immediately.

Key differentiators here:

• True lakefront setting (extremely uncommon in Colorado)
• Acreage and privacy combined with water access
• Lifestyle appeal: recreation, retreat, and long-term scarcity
• A property that should photograph as an experience, not just a structure

Our job is to make buyers see it, not scroll past it.

My Marketing System (and How We Reset the Narrative)

A. Pre-Marketing / Off-MLS Launch

This is the step most agents skip, and it’s the reason we consistently sell properties other brokers couldn’t.

Before the property ever touches the MLS, we syndicate it to the national platforms buyers actually use:

• Zillow (top buyer traffic in Colorado)
• Realtor.com
• Homes.com
• Redfin
• Luxury Presence distribution (DenverSeek.com & DolbyHaas.com)

This allows us to quietly test:

• Buyer views and saves
• Inquiries and showing requests
• Engagement compared to competing properties
• Price sensitivity and positioning

We learn where buyers respond before we go live, preventing overpricing, underpricing, or another stale listing.

This is the Dolby Haas signature method.

B. Social Media Targeting

We build a layered campaign focused on the buyers most likely to value lakefront mountain property:

• Denver Metro high-income buyers
• Colorado Springs buyers seeking second homes
• Relocation buyers from CA, WA, TX, and FL
• Buyers who have engaged with mountain, lake, or recreational properties
• Retargeting traffic from DenverSeek.com

Distribution includes:

• Facebook
• Instagram
• YouTube
• Google Display
• Lifestyle and recreational buyer channels

The message is consistent, the creative is intentional, and the momentum is engineered.

C. Broker-to-Broker Promotion

Properties like this often sell through professional networks.

We promote directly to:

• Mountain property specialists
• Luxury agent networks (KW Luxury, RE/MAX Collection, Coldwell Banker Global Luxury, Compass)
• Front Range and Colorado Springs brokers with lifestyle buyers
• Targeted agent preview groups

This ensures the right agents know about your property early, not after it’s been sitting online.

D. Weekly Analytics & Adjustments

You won’t be guessing where you stand.

You’ll receive weekly reporting on:

• Zillow views, saves, and buyer behavior
• ShowingTime data
• Click-through rates and web traffic
• Lead inquiries
• Agent feedback
• Comparative heat maps vs. competing inventory

Pricing and presentation decisions are made based on real buyer behavior, not hope.

Proof of Performance

We have numerous record-setting sales across Evergreen, Conifer, and Colorado mountain communities.

One example: In 2022, 28800 Stonecrop Trail closed at $2.7M, one of the highest prices ever paid in Conifer at the time. Most homes nearby were selling for far less. The difference was not luck, it was product, presentation, and precise pricing.

https://www.realtor.com/realestateandhomes-detail/28800-Stonecrop-Trl_Conifer_CO_80433_M28222-07562

We bring that same level of strategy to every relaunch.

Pricing Strategy

Recommended Strategic Positioning

• Test-market range rather than a single static number
• Psychology-driven pricing to capture maximum buyer attention
• Let traffic, saves, and showings confirm value
• Adjust quickly before days-on-market become a liability

Pricing is not about being right on paper.
It’s about being right in the buyer’s mind.

Next Steps

• Local agent preview and feedback
• Professional photography and twilight session
• Aerial drone package
• Guided video tour
• Pre-market syndication
• Broker and agent preview sequence
• Full MLS release timed with peak buyer activity
• Weekly reporting and real-time adjustments

This is how unique mountain and lakefront properties sell, not by hoping, but by controlling the narrative.

Final Thoughts

I’d be happy to walk you through:

• A pricing roadmap
• A pre-marketing timeline
• High-ROI improvement recommendations
• A realistic buyer profile and demand outlook
• A forecast based on today’s market conditions

No commitment required. The first step is simply a conversation.

Thanks!

Grant

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