Description

Property 3 bedrooms, 2 baths, about 1,448 sq ft, originally built around 1930, on roughly a 6,300 sq ft lot. Pricing has been marketed in the ~$895K–$925K range depending on the latest adjustment.  
Public remarks emphasize views and being steps to downtown Golden.

About Me

My name is Grant Dolby, founder of Dolby Haas Real Estate Solutions, and I’ve spent decades helping sellers across the Jefferson county and the Front Range get strong outcomes, especially when the plan needs to be smarter than “throw it in the MLS and pray.”

I began my career in 1987 selling HUD foreclosures in one of the toughest economies in the country. By age 30, I was running real estate offices for Coldwell Banker. A decade later, Keller Williams recruited me to turn around their struggling Highlands Ranch office. Within 36 months, I built it into one of the top producing brokerages in the nation with nearly 300 agents and roughly 100 closings a month. Years later, I partnered with Phil Haas at RE/MAX Masters in the Denver Tech Center, where our team became #1 in the top producing RE/MAX office in North America.

Today, as an independent brokerage, we specialize in problem-solving, precision pricing, and marketing execution that consistently outperforms the market. We’re also known for our Cancel Anytime Guarantee, because great service shouldn’t require handcuffs.

How We Position Your Home for Maximum Success

403 18th isn’t a cookie-cutter suburb listing. This is Golden lifestyle: walkability, character, and a buyer who’s paying for location and vibe as much as square footage. The plan has to create urgency fast, or you risk the slow drip of price reductions. I live in Evergreen but I love Golden and have enjoyed selling homes in the area for decades.

Below is the exact process we’ll use.

Why Homes Like This Miss the Mark

Even good homes can underperform when the launch is wrong. Here’s what usually goes sideways in this price band:

• The first 14 days are wasted. That’s when the market is most honest and most active.
• Price and presentation get mixed up. Sometimes it’s not overpriced, it’s under-presented.
• Photos don’t sell the lifestyle. Golden buyers are buying “I can walk to downtown and see the foothills,” not “here’s a room.”
• No data feedback loop. If you’re not watching saves, views, and showing conversion in real time, you’re guessing.

3. What Makes 403 18th Stand Out

Based on public marketing, the big hooks are:

• Steps to downtown Golden (walkability sells)
• Views (that’s rare value this close to town)
• Older-home character with a real neighborhood feel (built ~1930)
• Lot size that actually gives you outdoor space in town

Our job is to make buyers see those differentiators instantly, online, before they ever step inside.

4. My Marketing System (and How We Control the Narrative)

A. Pre-Marketing / Off-MLS Launch

This is the step most agents skip. It’s also why we sell homes other brokers fail to move.

Before full MLS exposure, we syndicate the listing to the major consumer sites buyers actually use, and we watch the numbers:

• Views
• Saves
• Inquiries
• Showing requests
• Performance vs competing listings

That tells us if we have a price problem, a presentation problem, or both, before days-on-market becomes a scarlet letter.

B. Media That Moves Buyers

This home needs media that sells lifestyle:

• Pro photography (with a strategy, not just “pretty pics”)
• Twilight where it matters
• Optional drone if it truly benefits the story
• Short “walkability + views” video/vertical cuts for socials

If the media doesn’t make someone hit “save,” you’re invisible.

C. Social Targeting

We build a layered campaign aimed at the most likely buyer pools:

• Denver professionals who want walkable Golden
• Relocation buyers who target Golden specifically
• Buyers watching the $900K–$1M band who need a reason to act now

D. Broker-to-Broker Promotion

Golden often sells through agent networks and off-market conversations. We push directly to the agents who routinely place buyers in Golden and the west side.

E. Weekly Analytics & Adjustments

No guessing. You’ll get weekly reporting on:

• Portal activity (views/saves)
• ShowingTime trends
• Buyer and agent feedback
• What the competition changed (price, concessions, status)

We adjust based on buyer behavior, not hope.

5. Proof of Performance (Relatable Case Study)

If you want the cleanest example of how we operate, it’s our vintage Evergreen case study: 1564 Steamboat Court

The seller was frustrated after all summer on the market and no offers and staring down another 5–10% price cut. Instead, we diagnosed the real issue (presentation), recommended one targeted improvement we upgraded the media, and relaunched with pre-marketing. The home sold quickly for record price and without another price reduction, saving the seller tens of thousands.

Same philosophy here: diagnose first, then launch with confidence.

6. Pricing Strategy (How We Avoid the “Stale Listing” Trap)

We’ll build pricing around three realities:

1. Search brackets matter (buyers filter in chunks)
2. Golden buyers pay for walkability and character, but they still compare
3. The market tells the truth fast if we watch the right indicators

That’s why we use a test-market approach early: it protects you from overpricing, underpricing, and death-by-price-cuts.

7. Next Steps (Simple and Fast)

1. Quick walkthrough + prep recommendations (high ROI only)
2. Media plan (photo, twilight, optional video/drone)
3. Pre-marketing launch and data read
4. MLS timing aligned with peak buyer activity
5. Weekly reporting and tight course corrections until sold

Close

The next step is simply preview of the property and a conversation after careful walkthrough.

 Here is a quick market snapshot highlighting the most recent comparables sales from in and around the neighborhood:

https://matrix.recolorado.com/Matrix/GenerateCMA.aspx?ID=1569451&AsSelf=0&Mark=402758921&RUID=20728

 Thanks! Grant

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