Why it didn’t sell last time and how we fix it
Hi Marcus,
I want to be address why the home didn’t sell last time around.
It wasn’t one single issue. It was the combination of layout, timing, and media, with pricing pressure sitting on top of those.
What likely held it back
1) Layout narrowed the buyer pool.
At this price point, buyers tend to want a more complete bathroom setup. The lack of a meaningful second bath and no true primary bath experience likely caused some buyers to hesitate or mentally discount the home before even touring.
2) Timing worked against us.
We used up some of the best momentum early, then the listing had to compete during a slower stretch when mountain buyers get more selective.
3) The media package didn’t reduce the “drive friction.”
For a property that requires real effort to visit, buyers need to feel confident before they commit to the trip. A TikTok video is a nice add, but the core stack should have been stronger:
Most buyers won’t type a long mountain address into multiple platforms, and many sites don’t surface video well. If video is doing the heavy lifting without the supporting assets, too many people can’t truly pre-qualify the home. The result is hesitation and fewer motivated showings.
The good news: these are fixable problems.
If we relaunch with a smarter sequence, stronger media, and a pricing strategy that accounts for the layout reality, the market response should improve materially.
Our Solution:
CANCEL ANYTIME GUARANTEE
You stay in control. Our listing agreement can be canceled at any time before you are under contract. Guaranteed.
No lock-in.
No pressure.
No cancellation fee.
Applies before a fully executed purchase contract. Terms confirmed in writing.
QUICK SUMMARY
Launch smart, learn fast, protect price.
We pre-market quietly outside the local MLS, then go live only when the data says you will win.
Outcome: fewer days on market, stronger offers, cleaner appraisals.
Cancel Anytime Guarantee is in writing on every listing.
WHY LISTINGS GET STIGMATIZED
Buyers watch days on market. When that number climbs, a home can feel stale. Public price cuts invite low offers and tougher negotiations.
The fix is simple: avoid building public history until you know what buyers will pay.
THE FIX: PRE-MARKETING (OUTSIDE THE LOCAL MLS)
We introduce your property on the wider internet first. This lets us test price, message, and media without creating public MLS days or visible price changes.
Why it works
What this protects
THE SIGNALS WE WATCH
When the signals say “go,” we launch to the MLS quickly and cleanly.
PRICING WITH CONFIDENCE
Most sellers start too high or too low, then chase the market.
We do the opposite. We test first, learn fast, and publish a number buyers will fight for. That is how you avoid stigma and keep control of the timeline.
This is especially important when a home has a specific functional hurdle. We acknowledge it in the strategy and price accordingly, rather than letting the market “discover it” slowly.
ONE-COMMISSION PATHWAYS
Our approach creates multiple ways to reduce total commission expense.
Note: illustrative examples. All terms are negotiable and confirmed in writing for your situation.
MEDIA THAT MOVES BUYERS
This is where we correct one of the big obstacles from the last attempt.
Consistency matters. We control the order, the hero image, and the narrative each asset tells.
For a mountain property, this is not optional. The media must make a buyer feel confident enough to commit to the drive.
WHEN WE HIT THE MLS
We go live when three things line up:
That is how you get quick showings, clean offers, and fewer surprises.
NEXT STEPS
Estimate your monthly mortgage payment, including the principal and interest, property taxes, and HOA. Adjust the values to generate a more accurate rate.
Dolby Haas has established a reputation for outstanding performance including several recording-breaking sales from Northern Colorado Springs, Evergreen, Greater Denver, and Broomfield. Contact him today!