Hi Paul, my name is Grant Dolby, co-founder of Dolby Haas Real Estate Solutions. I’ve spent decades helping Colorado sellers get results, including homes other brokers couldn’t sell.
I started in 1987 selling HUD foreclosures in one of the toughest economies in the country. By 30, I was running offices for Coldwell Banker. Later, Keller Williams recruited me to rebuild their struggling Highlands Ranch office and we turned it into one of the top-producing brokerages in the nation. Years later, I partnered with Phil Haas at RE/MAX Masters, where we became the #1 team in what was the top-producing RE/MAX office in North America.
Today we’re independent and built for one thing: problem-solving and execution. I’ve sold hundreds of homes across metro Denver, and we back our service with a Cancel Anytime Guarantee.
How We Position 2912 Perry St for Maximum Success
2912 Perry is a modern, single-owner urban contemporary duplex in West Highland with 4 bedrooms, 5 baths, about 3,271 sq ft, plus a large private rooftop deck and a 2-car garage with EV charging and solar (transferable lease).
Homes like this sell when the launch is tight: price is credible on day one, the story is clean, and the marketing creates urgency.
Why the Current Strategy Missed the Mark
After reviewing the public listing timeline, the story is straightforward:
1) The launch price was too ambitious and the cuts were too big
The property hit the market at $1,495,000 (8/22/2025), then dropped hard to $1,250,000 (9/23), then again to $1,199,000 (11/3).
That is a clumsy pricing arc because it trains buyers to wait and assume there’s “more coming.”
2) Momentum got burned early
You get one best chance to convert the most serious buyers. A high initial number followed by steep reductions usually means the home ends up competing against itself, not the neighborhood.
3) The comp neighborhood says buyers will pay up, but only when the number fits the bracket
Recent nearby closed sales in the broader West Highland pocket show strong prices for similar 4-bed product, including closings around $1.375M (2,560 sf), $1.5M (3,180 sf), $1.6M (3,545 sf), and $1.695M (2,894 sf).
So yes, the neighborhood supports premium pricing. The question is what price point converts buyers for this specific layout, finish level, and competition in the moment.
The Reset Plan (How We Take Control)
A) Relaunch the story, not just the price
We reframe the home around what it truly is:
B) Pre-marketing before the “big public push”
Before we rely on MLS momentum, we test buyer response and build demand through:
C) Weekly analytics and fast adjustments
You’ll get weekly reporting on:
Pricing Strategy (Clean, Credible, and Built to Convert)
Based on the market response so far, the next move is not “another cut.” It’s a pricing reset with a clear conversion target.
You’re already sitting just under $1.2M.
If we relaunch properly, we position to create urgency in the $1.2M buyer pool, then let demand tell us whether we can push higher or need to stay aggressive. The goal is simple: stop the waiting game and force a decision.
Next Steps
If you’re open to it, I’d be happy to walk you through:
No pressure and no long-term commitment required. The first step is just a conversation.
Grant Dolby
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Dolby Haas has established a reputation for outstanding performance including several recording-breaking sales from Northern Colorado Springs, Evergreen, Greater Denver, and Broomfield. Contact him today!
