Description

I’m Grant Dolby, founder of Dolby Haas Real Estate Solutions. I took a close look at 17801 E 95th Pl, Commerce City.

Quick property summary

You’ve got a newer build (2022), single-story home with 3 bedrooms, 2 baths, and about 1,476 sq ft on a ~5,554 sq ft lot. It’s the exact kind of “newer, clean, easy-living” product buyers go after, especially when it launches with momentum and a sharp message.

What the listing history signals to buyers

Based on the MLS trail, the home was listed and then reduced before being pulled. Buyers use the listing history information to their advantage.

Long days on market plus reductions tells buyers:

• “There isn’t much competition, so I don’t need to come in strong.”
• “If I wait, I’ll get a better deal.”
• “I can ask for concessions and still win.”

The opportunity: a true Spring relaunch

This is the part most sellers miss. If you launched in late spring and drifted into the second half of the year, you ran straight into the seasonal slowdown. That’s fixable.

A fresh Spring relaunch with clean positioning and an “exciting” number performs very differently because:

• Buyer demand jumps in Spring
• More buyers creates more competition
• Competition is what protects price

When we say “exciting,” we don’t mean giving the home away. We mean selecting a number that shows up in the right search brackets, feels like value versus the alternatives, and creates urgency. In a strong Spring window, the right number pulls more buyers into the funnel, and more buyers gives you the one thing that protects your bottom line: options.

Who I am and why I’m reaching out

I’ve been in real estate for decades. Our team has sold hundreds of homes after other brokers failed to get them sold, including record prices throughout the Greater Denver Area and across the Front Range. We’re known for solving the “this should have sold” problem because we don’t blame the house. We diagnose the real issue: timing, positioning, price strategy, exposure strategy, and how the listing looks online after attempt #1.

Our Pre-Marketing Plan (the difference-maker)

We don’t just relist. We reset the story and engineer demand before we ever hit the MLS clock.

1) Pre-MLS syndication and buyer-response testing

Before the MLS launch, we syndicate intentionally to:

• Zillow
• Realtor.com
• and the other major home search sites

The point is not “more eyeballs.” The point is data: saves, clicks, inquiries, showing requests, and agent feedback. That tells us whether the number and message are pulling the right buyers before we burn MLS days.

2) Price and messaging test-marketing (so we don’t guess)

We refine:

• the headline positioning
• the “why this home” story
• the price strategy

So when we launch in Spring, we already know what the market is responding to. We don’t waste the first 10–14 days guessing and then chasing.

3) Broker-to-broker promotion

This is where real offers come from:

• direct agent outreach
• office-to-office promotion
• targeted push to top producing buyer agents in the corridor

4) Social media promotion that attracts the right buyer

Not random boosting. Strategic targeting, clean creative, and the right hook so buyers feel urgency, not optionality.

5) Ideal Spring timing

We pick a launch window where:

• buyer traffic is peaking
• competing inventory is still manageable
• you get the biggest “new listing” pop possible

If you’re open to it

I’m happy to give you a straight answer on two things:

1. What price positioning gives you the best chance of a strong Spring result
2. What changes (if any) would tighten presentation and reduce buyer objections

Thanks,

Grant Dolby
Dolby Haas Real Estate Solutions 

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