Description

About Me

My name is Grant Dolby, co-founder of Dolby Haas Real Estate Solutions. I’ve spent decades helping Colorado sellers get results, including homes other brokers couldn’t sell.

I started in 1987 selling HUD foreclosures in one of the toughest economies in the country. By 30, I was running offices for Coldwell Banker. Later, Keller Williams recruited me to rebuild their struggling Highlands Ranch office and we turned it into one of the top-producing brokerages in the nation. Years later, I partnered with Phil Haas at RE/MAX Masters, where we became the #1 team in what was the top-producing RE/MAX office in North America.

Today we’re independent and built for one thing: problem-solving and execution. I’ve sold hundreds of homes across metro Denver, and we back our service with a Cancel Anytime Guarantee.

How We Position 16002 E 111th Cir for Maximum Success

16002 E 111th Cir is a premium two-story in the Reunion area with 6 bedrooms, 4 baths, about 3,826 sq ft, a finished basement, an oversized lot, and a larger garage than most.

Based on your notes, it also backs to the golf course, which is one of the few true “premium” location advantages in this market segment. That matters, because buyers will pay for separation and view, but only when the launch and pricing bracket feel credible.

Homes like this sell when the launch is tight: price is credible on day one, the story is clean, and the marketing creates urgency around what makes the home different, not just bigger.

Why the Current Strategy Missed the Mark

After reviewing the public listing pattern and layering in your comp work, the story is straightforward:

1. The home was offered in a premium bracket without a premium reset

   The property has been offered around the mid/high $800s more than once and didn’t convert. That does not automatically mean the value is wrong. It often means the launch lacked a clean reposition, so buyers assumed “we can wait this out.”

2. Re-listing without a visible story change burns momentum

   When a home cycles on and off the market in the same bracket, the market starts asking, “What’s the catch?” Even when there is no catch, the perception alone slows showings and invites over-negotiation.

3. The comps support premium value, but buyers still buy confidence

   Your adjusted comp set shows the neighborhood will pay up for the right two-story product, but the pricing has to land in a bracket that feels like it will appraise and win against nearby alternatives in the moment.

Adjusted Price Summary (your analysis)

• Low: $792,520

• Average: $848,917

• Median: $867,943

• High: $884,937

That’s the important part: after normalizing for differences, the adjusted median is about $868K and the adjusted high is about $885K. With golf course backing, larger square footage, a larger garage, and a finished basement, the subject logically belongs in the top half of that adjusted range, not the bottom.

The Reset Plan (How We Take Control)

A) Relaunch the story, not just the price

We reframe the home around what it truly is:

• golf course backing and the lifestyle that comes with it

• premium two-story size and layout

• finished basement flexibility (guest suite, gym, media, multi-gen)

• larger garage and storage appeal

• newer build, turnkey feel, and “move-in ready” confidence

B) Pre-marketing before the big public push

Before we rely on MLS momentum, we test buyer response and build demand through:

• portal syndication (Zillow, Realtor, Redfin, Homes)

• social campaigns targeting buyers who pay for lot, view, and garage

• retargeting and follow-up

• agent-to-agent promotion to the people who actually move premium buyers

C) Weekly analytics and fast adjustments

You’ll get weekly reporting on:

• views, saves, inquiries

• showings and feedback

• what buyers are comparing you against

Then we adjust quickly, before days on market becomes the headline.

Pricing Strategy (Clean, Credible, and Built to Convert)

Based on your adjusted comp set, the pricing conversation should be anchored in the mid to high $800s, not the high $700s.

The next move is not “another random cut.” It’s a pricing reset with a clear conversion target tied to the adjusted range:

• If the goal is strongest urgency and fastest contract: position near the adjusted median/top-half band (roughly $865K to $879K).

• If the goal is to capture the premium the home deserves (golf course, size, garage, basement): position near the top of the adjusted range (roughly $880K to $889K) with a clean relaunch and tight execution.

The goal is simple: stop the waiting game and force a decision by making the pricing story and the marketing story match the quality of the property.

Next Steps

If you’re open to it, I’d be happy to walk you through:

• a relaunch timeline (prep → pre-market → public release)

• a comp-anchored pricing roadmap that avoids chasing

• the specific changes that improve conversion fast (and what to skip)

No pressure and no long-term commitment required. The first step is just a conversation.

Grant Dolby

Dolby Haas Real Estate Solutions

Share Property

Location

Status