Description

My name is Grant Dolby, founder of Dolby Haas Real Estate Solutions. I’ve spent decades helping Colorado sellers get strong outcomes, including hundreds of homes other agents couldn’t get sold, and we’ve helped clients achieve multiple record prices in their neighborhoods. We also back our service with our Cancel Anytime Guarantee, because great service shouldn’t require handcuffs.

Subject Property Summary: 107 Radio Drive

This is a substantial, flexible home with the kind of footprint that attracts multi-generational buyers, work-from-home households, and anyone who needs real space without compromise.

Key property details (public record/MLS feed):

• Year built: 1966
• Construction: solid brick exterior
• Bedrooms/Bathrooms: 4 bedrooms, 3.5 baths
• Finished size: approx. 5,252 finished sq ft
• Lot size: approx. 0.32 acres (about 13,939 sq ft)
• Garage/Parking: attached 2-car garage, plus additional off-street parking
• Lower level: fully finished basement with a fireplace and wet bar/kitchenette, plus multiple bonus rooms (office, gym, guest, hobby, storage flexibility)
• Outdoor: covered patio, mature landscaping/trees, sprinkler system

This is not a cookie-cutter home. It needs a strategy and a launch, not just a listing.

Complete Listing History

Here is the full price and status timeline shown in the public MLS feed:

• 07/20/2017: Sold for $305,000
• 07/09/2025: Listed for sale at $595,000
• 09/08/2025: Price adjustment to $575,000
• Current status: Active (as of the most recent public update)

Why It Hasn’t Sold Yet

When a home like this doesn’t convert quickly, it’s usually not because it’s “bad.” It’s typically one or more of these:

1. Buyer pool is narrower, so the launch has to be sharper
   At this size and price band, you’re selling to a specific buyer. If the first impression online is not strong enough, buyers don’t “sort it out later.” They keep scrolling.
2. The story may not be landing fast enough
   With 5,000+ finished square feet, buyers need the listing to instantly explain how the home lives:

• main-level function
• basement function
• what the bonus rooms do for them
• how the home solves a lifestyle problem

3. Momentum matters more in a smaller market
   In markets like Trinidad, the first 10–14 days are everything. If the listing launches without urgency, days on market becomes a negotiation tool for buyers.

Our Unique Marketing Approach

Most agents start with the MLS and hope the internet does the rest. We do the opposite.

We syndicate your listing to the most popular real estate websites first, then test-market the price by tracking real buyer behavior: views, saves, inquiries, and showing requests. That tells us whether the positioning is winning before the MLS amplifies it.

Then we time the MLS launch for maximum impact, when the presentation is dialed in, buyer response is proven, and we are positioned to win instead of chase.

This is a big part of how we sell homes other brokers couldn’t move and how we’ve helped sellers push into record territory when the product and positioning support it.

Here’s how we syndicate a listing to the internet and use it as a quiet test-market before we ever light up the MLS.

Where your home appears

When we “syndicate,” we’re pushing the property out to the major consumer sites where buyers actually start their search:

• Zillow
• Realtor.com
• Homes.com
• Redfin

That’s where the eyeballs are, and it’s where we can measure real buyer behavior fast.

Why we do this before the MLS

The MLS is a public scoreboard. Once a home goes live there, it starts accumulating:

• Days on market
• Price change history
• Failed attempts / relist fatigue
• A stigma buyers can smell a mile away (“What’s wrong with it?”)

If a property already has a bumpy history, blasting it into the MLS too early is like showing up to a job interview with ketchup on your shirt. You can still get hired, but why make it harder?

So we run a quieter, controlled launch first. That lets us test demand without adding more public baggage.

What we learn from the internet test-market

Those sites give us immediate analytics that tell us whether we’re in the right lane:

• Views (raw exposure)
• Saves/Favorites (buyer intent)
• Inquiries (lead volume and quality)
• Showing requests (conversion)
• Traffic patterns over time (is momentum building or dying?)

We also collect real feedback from buyers and agents who engage early, which is often more honest than what you get after a listing has been sitting.

How it helps pricing

Instead of guessing a number and letting the MLS punish us for being wrong, we use the data to dial in pricing with precision:

• If traffic is strong but showings are weak, it’s usually price-to-condition mismatch
• If saves are high and showings are high, we’re positioned correctly
• If everything is soft, we adjust early before the market labels the home as stale

Then we launch the MLS when we know we’re going to win

Once we’ve tightened:

• pricing
• presentation
• messaging
• and timing

…then we introduce the home to the local MLS with momentum, instead of creating another public listing history that works against you.

That’s the whole point: control the narrative, protect leverage, and avoid MLS stigma while still getting maximum buyer exposure where it matters most.

Relaunch Plan (What We Would Do Next)

If you decide to reset and relaunch, this is the playbook:

1. Media upgrade that matches the home

• professional photography with a clean room sequence
• twilight/exterior emphasis to showcase the brick, landscaping, and curb appeal
• guided video walkthrough (a home this size needs video to “make sense” online)

2. Story and structure

• tighten the description so the layout and basement value are crystal clear
• highlight the wet bar/kitchenette and bonus room flexibility as “use-cases,” not just features

3. Pre-marketing and testing

• launch to the major consumer platforms first
• track early response and adjust presentation or positioning quickly if needed

4. MLS release with momentum

• agent outreach and a coordinated rollout
• weekly analytics and feedback so we stay ahead of the market, not behind it

Most Likely Favorable Outcome

With a clean relaunch, upgraded media, and a controlled rollout, the most favorable outcome is a strong second launch that produces clean showings and an offer that holds together through inspection and appraisal, rather than a slow listing that invites heavy negotiation.

Next Step

If you’re open to it, I’d be happy to meet and walk you through:

• the relaunch timeline
• presentation priorities (what matters, what doesn’t)
• how we structure the marketing and feedback loop so you stay in control

No pressure. With our Cancel Anytime Guarantee, you’re never locked in. The first step is simply a conversation.

Grant Dolby

Share Property

Location

Status